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Digital Marketer Level 3

Apprenticeship Standard

DIGITAL MARKETER: THE ROLE EXPLAINED

The primary role of a Digital Marketer is to define, design, build and implement digital campaigns across a variety of online and social media platforms to drive customer acquisition, customer engagement and customer retention. A Digital Marketer will typically be working as part of a team, in which they will have responsibility for some of the straightforward elements of the overall marketing plan or campaign. The marketer will work to marketing briefs and instructions. They will normally report to a Digital Marketing Manager, a Marketing Manager or an IT Manager.

ABOUT THE COURSE

The Digital Marketer Level 3 course provides learners with the knowledge and skills required to become a certified marketing professional. Our course is expertly tailored to the job role of a Digital Marketer and will teach you the skills required to define, design, build and implement digital campaigns across a variety of online and social media platforms to drive customer acquisition, customer engagement and customer retention. The training we deliver teaches will teach you how to work to marketing briefs and instructions by applying knowledge of the customer life cycle and a wide range of digital platforms to real-world practices. The Digital Marketer Level 3 course creates a concrete platform for professional development within the marketing sector.

Course duration:

18 months

Suitable for:

Digital Marketing Assistant

Social Media Executive

SEO Executive

Analytics Executive

Professional recognition:

BCS, The Chartered Institute for IT

CIM, The Chartered Institute of Marketing

Course fee:

£12,000

Our training courses are either funded by the Government or by employers, depending on the size of the company. Learners are not

required to contribute towards the cost of training in any way.

Our Tutors

All our tutors have an employment background in digital marketing and real-world exposure to the digital marketer job role requirements. As a business, we invest heavily in CPD and our tutors receive regular training to ensure we are continually improving our service. Our tutors are all certified, DBS checked and quality checked to ensure you receive the very best training and support throughout the programme.

COURSE OUTLINE

The Digital Marketer Level 3 course is delivered over 18 months. At the end of month 15, we allow a three-month period for learners to prepare for and sit their End Point Assessment.

QUALIFICATIONS

In order to pass the Digital Marketer Level 3 course, you are required to complete a mandatory qualification as part of your on-programme learning. The CIM Level 4 Award in Digital Marketing will teach you about the importance of the ever-evolving digital landscape and help you develop skills to improve digital marketing effectiveness. The CIM award will provide you with awareness of the nature of the challenges and opportunities within the digital environment and the skills and tools required to support and enhance marketing activities. You will cover the importance of effective monitoring and measurement techniques that enable organisations to improve digital marketing performance. CIM qualifications are internationally recognised, obtaining this award demonstrates you are qualified by a reputable body of the highest quality.

At Apprenticeship Connect, when you complete the Digital Marketer Level 3 apprenticeship standard, we can also support you to complete the Google Analytics IQ award at no additional cost. The Google Analytics IQ award is an optional award that you can opt to complete should you wish to increase your skills using Google Analytics to analyse web performance and user behaviour. Completing this award will teach you how to navigate the Google Analytics interface and reports, and set up dashboards and shortcuts. The course will also teach you how to analyse basic Audience, Acquisition, and Behaviour reports, and set up goals and campaign tracking. You will also learn advanced analysis techniques including using segmentation, channel reports, audience reports, and custom reports, as well as marketing strategies like re-marketing and Dynamic Re-marketing that show ads to customers who have visited your website.

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